No matter how dazzlingly creative a TV advert is, on a purely commercial level it will have failed unless it persuades the target audience to buy the product or service it is advertising.
Advertising end goal is about boosting your profits
The best producers of TV commercials don’t just know their audience, they know the key ways to inspire that audience to act. The whole point of a TV advert is to instigate a positive response. An award winning advert is all very well, but the bottom line for businesses is that TV advertising is about selling stuff. Nikki Prinn, content producer and business partner with Manchester-based Little Orchard Productions, puts it simply: “Companies want results.”
She continues: “It’s about raising brand awareness and increasing sales, that’s why companies should ensure that the team they recruit to produce their advert has both the technical know-how to ensure qood broadcast quality, plus the wealth of marketing and business experience to target the right audience sector and ensure key messages are delivered to prospective new customers.”
She adds that TV can be one of the most powerful weapons in a product promotional campaign and yet it doesn’t necessarily have to eat away at potential profits by costing the earth.
“It is possible for adverts to be produced cost-effectively and successfully. We know this from first hand experience of dealing with national brands and local businesses. It is just a question of having the right team who will stay focused on achieving the all important commercial end goal.”
Little Orchard Productions boasts a wealth of experience producing 10, 20 and 30 second adverts, sponsorship bumpers, stings and idents, as well as direct response advertising. For more details call 0845 838 7396, info@littleorchardprods.co.uk
